Japan is an important cornerstone for the Asian business of LANXESS. Its corporate history has been closely linked with the Japanese market since 1886. Since then, Japan has become one of the strongest Asian markets in terms of sales for LANXESS. Within this market, LANXESS is among the leading suppliers to the rubber industry.

However, Japan is more than just a sales market. Leading strategists refer to Japan as the country in which the future takes place earlier than elsewhere. Moreover: "The Japanese market has a reputation for setting trends and for introducing innovative business models. Anyone lacking pro-active commitment in Japan will risk missing vital developments." For this reason too, the presence of LANXESS in Japan is of special importance.

It is the top objective of LANXESS in this demanding market to utilize its wide innovation potential as a competitive advantage to generate long-term profitable growth. The most important customers of LANXESS are the automotive and auto parts industries, and the IT and electronics industries. LANXESS achieved almost two thirds of its sales in Japan with these industries alone. The company continuously strives to further develop relations with Japanese companies and to establish new contacts.