Being able to bring something completely new onto the market normally means carrying out years of exhaustive research.  At LANXESS we gave research and development a high priority right from the start.  After all, the ideas we develop today become the innovations of tomorrow – and that is our capital.

Whereas innovations in other sectors are often equally minor, they are generally of a more lasting nature. They bring key advantages for manufacturers and customers alike and may eventually advance to become the industry standard, the highest accolade for any new idea. In the same way, all R&D activities at LANXESS have a clear practical bearing.

As far as innovations in industry are concerned, everyday utility remains the key benchmark. Ideally, therefore, customers and suppliers should be involved in the actual development process, as this is the only way to guarantee products and production processes that will meet the market's real needs.